BUSIMESS || Understand the main areas to consider in marketing research applications.

What is Marketing research?

According to Dayton Smith, it refers to the process that involves the producers, customers, and users of the products through the facilitation of information pertain marketing process, it's problems, opportunities, threats, performance, challenges and weaknesses.

What are the areas of marketing research?

These are the scopes that should be studied under the field of marketing research.
Some of them are as the following;

Products or Service
It involve the investigation in goods and services. The study of product research covers the issues such as, measuring the qualities of the product and how it perform in the market.
The study investigates the uses of products to customer and how pontential it is potential to them.
It plays the role as to compare the products with others of the same character in the market, to determine its competitive advantages, weakness and strengthess.
Product reseach also plays a part to study the characteristics of the product physical and psychological. This is much helpful to determine the problems of the product that could have affect the customers. As all of the problems analysed, there is where how Product reseach plays a role for improvement of the products so as to meet the requirments. Improvement of the product can be categories into production, parkaging, marketing, blanding and services

Customers
Its one among essential parties of marketing research that involves with investigation of customers and market.
Things it covers are such as the followings, identifying, analyses and selection of markets  that could suit marketing goals and strategies put.
It involves the analysis of the target marketings and what the customer needs.
The study of customer and market also involves the investigation of where the markets should be, and how large are those.
This done by having information of how the current market is and where do customers of the products are available at large number.
By that chance, the customer reseach will touch the sales of the products and the trend on how customer prefers the product.

Sales
It is par t of marketing reseach that is basically bases on Sales process, sales methods, sales decision and sales strategies.
Reseach on sales covers the following fields, analysis of sales stratesgies basis on customers, products, marketing size, production cost, period and season, competition and methodology.
It involves the investigation of activities related to the production and marketing, people to  involve , time and location to which sales have to be proceed.
Sales reseach also involves essential activities such as sales recording, analysis of the trends and planning for future activities.
Management of sales is one of potential activity to any organization, sales reseach involves the investigation of sales management that could suit the sales activities.


Promotion and Media
One of essential part of marketing reseach is promotion and advertisement of the products and services provided.
This is much essential to the marketing widen and implovement. Apart from that, promotion and media Reseach plays these roles, it analysis the different modes and methods for promoting and advertising the products provided.
It analysis the cost enceered during promotion of the products.
Apart from that, it analyse the methods of promoting such as Medias and messages.
 It involve the analysis of the objectives of advertisement , its essential, impacts to firm and customers and importances to the organization.


Product Pricing
Pricing plays a part in product sales. It is much essential part of marketing research since it links with so much many activities of marketing.
 Here are the parties to which it covers, It plays a part to analyse the policies, methods and objectives of pricing in the firm. It shows the impacts of pricing to customers, comptitiers and organization itself.
It involves t